Earn discovery
Make relevant pages crawlable, understandable and competitive in organic search.
Generative engine optimisation UK.
Become a source worth citing.
We help London and UK businesses make priority pages clearer to people, search engines and AI-assisted answers, then measure what those systems actually return.
London-first · Remote UK delivery · No London office claimed
Citation observatory Illustrative
Observed question
Which UK partner can explain and implement this service?
- 01DiscoverableCan the source be reached?
- 02ExtractableIs the answer explicit?
- 03SupportableCan the claim be checked?
- 04AttributableIs the entity unambiguous?
Conceptual model, not live client or ranking data.
One search system.
Three different jobs.
GEO is strongest when it extends good search foundations. It is not a shortcut around technical SEO, original evidence or a useful website.
Make answers clear
Write explicit, well-structured answers that can be understood without losing their context.
Build citation fitness
Strengthen the entities, sources and evidence that generative systems can evaluate and attribute.
What the work actually changes.
Each workstream ends in an inspectable output. The written scope names which pages, questions, engines and implementation tasks are included.
AI visibility baseline
Define the questions that matter, observe which sources appear in answer engines and record the starting position without treating one prompt as a ranking.
Query set, source observations and measurement limits.Entity and source map
Clarify the people, services, locations, evidence and relationships that machines need to interpret the business consistently.
Entity map and source-of-truth recommendations.Answer-ready content
Restructure priority pages so a reader can reach a specific answer, supporting explanation and cited evidence without digging through sales copy.
Page briefs, answer blocks and editorial revisions.Structured data review
Use appropriate Schema.org types to reinforce content that is already visible and true. Markup supports interpretation; it does not manufacture authority.
Schema corrections and validation evidence.Crawler and extraction review
Check whether important pages, resources and directives are technically available to the search and AI crawlers in the agreed scope.
Access findings, fixes and explicit exceptions.Repeatable observation
Re-run a stable question set, retain answer evidence and separate brand mentions, linked citations and ordinary organic search performance.
Comparable observations and the next priority.Built for a London buying journey.
London buyers compare specialist providers quickly and expect a clear answer before a sales call. We prioritise service questions, sector language and UK evidence that support that decision.
Delivery is remote. Location relevance comes from the page, audience, sources and service reality, never from a rented address or a location claim we cannot prove.
Priority marketLondon
LanguageEnglish · en-GB
DeliveryRemote · UK hours
Local claimNo office claimed
From question to observable evidence.
The process starts narrow so changes can be compared. Expansion happens only when the first set creates a useful learning signal.
- 01
Agree the questions
We select a bounded set of commercial and informational questions, the UK audience and the engines that are practical to observe.
- 02
Record the baseline
We capture what the engines return, which sources they rely on and where the website lacks a clear, supportable answer.
- 03
Improve the source
Priority pages, entities, evidence, internal links and structured data are improved inside an agreed implementation scope.
- 04
Observe again
The same question set is checked again. Changes are reported as observations, not guaranteed rankings or universal AI behaviour.
Measurement without theatre.
AI answers vary by engine, time, context and account state. A useful report controls what it can and labels what it cannot.
SignalRecorded asNot presented as
Brand mentionName appears in the returned answerA link or recommendation
Linked citationThe answer links to the observed domainA permanent ranking
Source coverageA priority page gives a supported answerProof an engine will select it
Organic demandSearch Console impressions and clicksAI visibility by proxy
GEO questions, answered precisely.
These are the boundaries we would want clear before buying the service ourselves.
What is generative engine optimisation?
Generative engine optimisation, often shortened to GEO, improves how clearly a website can be understood, extracted and cited by AI-assisted search experiences. It combines content structure, entity clarity, technical accessibility, structured data and evidence-led measurement.
Is GEO the same as SEO or AEO?
They overlap but are not identical. SEO helps pages earn visibility in search results. AEO focuses on making answers clear and extractable. GEO applies those foundations to generative answers and source citations. A credible programme connects all three instead of treating GEO as a replacement for SEO.
Can you guarantee that ChatGPT or Google AI Overviews will cite my business?
No. Third-party engines choose and change their answers independently. We can improve the quality, clarity, accessibility and evidence of your web sources, then observe a defined set of questions over time. We do not sell guaranteed citations.
How is AI visibility measured?
A measurement plan defines the questions, engines, location and dates before observation. We keep the returned answer, distinguish a brand mention from a linked citation and compare like with like. The result is directional evidence rather than a universal rank.
Do you provide GEO services in London?
Yes. London is the priority market for this UK service, delivered remotely with UK working-hour overlap. YAG does not claim a London office on this website.
What does a GEO engagement cost?
The price depends on the number of questions, priority pages, markets, engines and implementation work in scope. We first identify the smallest useful starting point and confirm deliverables, timing and price in a written quote.
Make your next answer easier to trust.
Send the service, audience and questions that matter. We will identify the smallest useful GEO starting point and confirm the scope in writing.
Request a GEO scope No guaranteed citations. No invented London office. No hidden scope.