1. What are cookies?
Cookies are small text files that the websites you visit store on your device (computer, tablet or smartphone) through your browser. They are used to remember information such as your language preferences, session status or shopping basket items, and also to measure how the site is used.
In accordance with Article 22.2 of Spanish Law 34/2002 on Information Society Services (LSSI-CE) and applicable EU law (GDPR, ePrivacy Directive), YAG Comunicación informs you about the use of cookies and requests your prior consent for any that are not strictly necessary.
2. Types of cookies
By owner
- First-party: sent and managed by YAG Comunicación.
- Third-party: managed by a different entity (not used on this website unless expressly stated in the table below).
By duration
- Session cookies: expire when you close your browser.
- Persistent cookies: remain on your device for the period indicated.
By purpose
- Technical (strictly necessary): enable navigation and basic functionality. Exempt from the consent requirement.
- Preferences/personalisation: remember user choices (language, region, typography).
- Analytics: measure site usage and produce aggregated statistics.
- Advertising/behavioural: measure visits and enquiries attributable to Google Ads, only after consent.
3. Cookies used on this site
The table below sets out the cookies used on global.yagcomunicacion.com. Google measurement tags only load after the visitor accepts optional cookies.
| Name | Owner | Purpose | Type | Duration |
|---|---|---|---|---|
| yag_cookie_consent_v1 | YAG Comunicación (first-party) | Stores the user's consent status for the cookie banner. | Technical | 12 months |
| _pk_id.* | Matomo (self-hosted) | Anonymous identifier for usage statistics. | Analytics | 13 months |
| _pk_ses.* | Matomo (self-hosted) | Maintains current session information. | Analytics | 30 minutes |
| __cf_bm | Cloudflare | Distinguishes between human and automated traffic (bot management). | Technical | 30 minutes |
| _ga, _ga_* | Google (via container GT-TQLBKVMJ) | Measures website usage and audience statistics via Google Analytics 4. Only set if the user accepts analytics cookies. | Analytics | 2 years (_ga) / 13 months (_ga_*) |
| _gcl_* | Google Ads (AW-18417452965) | Stores ad-click information so an enquiry can be attributed to the relevant Google Ads campaign. Only set after consent. | Advertising / conversion measurement | Up to 90 days |
The site uses a Google Tag container (ID: GT-TQLBKVMJ) for analytics and the Google Ads tag AW-18417452965 for advertising measurement. Both Google integrations load only after you give consent via the cookie banner. Self-hosted Matomo runs without cookies.
4. Managing consent
The first time you visit the website, a banner appears where you can:
- Accept all cookies (technical + analytics + advertising measurement).
- Essential only: accept technical cookies only. Google Analytics and Google Ads cookies will not be set.
Your choice is stored in the technical cookie yag_cookie_consent_v1, and you can change it at any time by deleting that cookie from your browser preferences (the banner will appear again on your next visit).
5. Configuring or removing cookies in your browser
You can allow, block or delete cookies stored on your device through your browser settings. Official instructions are linked below:
Please note that disabling all cookies may mean some site features are unavailable.
6. Updates and changes
YAG Comunicación may amend this Cookie Policy to reflect regulatory changes, the cookies actually in use, or guidance from the Spanish Data Protection Agency. Where there are significant changes, we will ask for your consent again.