.social-r74{--sm-paper:#f6f0e6;--sm-white:#fffaf2;--sm-ink:#18130f;--sm-carbon:#171310;--sm-muted:#6b6259;--sm-orange:#ff5500;--sm-orange-soft:#ff8a4b;--sm-line:rgba(24,19,15,0.2);--sm-line-light:rgba(246,240,230,0.22);color:var(--sm-ink);background:var(--sm-paper);overflow:clip}body:has(.social-r74){background:var(--sm-paper,#f6f0e6);scrollbar-color:var(--sm-orange) var(--sm-carbon)}body:has(.social-r74) ::selection{color:var(--sm-ink);background:var(--sm-orange-soft)}.social-r74 a,.social-r74 summary{text-underline-offset:.2em}.social-r74 a:focus-visible,.social-r74 summary:focus-visible{outline:3px solid var(--sm-orange);outline-offset:4px}.social-r74__contract{display:none}.social-r74__hero{position:relative;display:grid;grid-template-columns:minmax(0,.92fr) minmax(540px,1.08fr);gap:clamp(3rem,6vw,7rem);align-items:center;min-height:min(980px,100svh);padding:clamp(8rem,10vw,10rem) max(1rem,calc((100vw - 1360px) / 2)) clamp(5rem,8vw,8rem);background:linear-gradient(90deg,transparent calc(50% - .5px),rgba(24,19,15,.08) 50%,transparent calc(50% + .5px)),var(--sm-paper)}.social-r74__hero:after{content:"";position:absolute;inset:0 auto 0 max(1rem,calc((100vw - 1360px) / 2));width:1px;background:linear-gradient(transparent 8%,var(--sm-orange) 28%,var(--sm-orange) 82%,transparent);opacity:.55}.social-r74__hero:before{content:"";position:absolute;inset:0 0 auto;z-index:0;height:6.4rem;background:var(--sm-carbon)}.social-r74__hero-copy{position:relative;z-index:1;padding-left:clamp(1.5rem,3vw,3rem)}.social-r74__crumbs{display:flex;flex-wrap:wrap;gap:.65rem;margin-bottom:clamp(2rem,3vw,3rem);color:var(--sm-muted);font-family:var(--font-mono,monospace);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase}.social-r74__crumbs a{display:inline-flex;min-width:44px;min-height:44px;align-items:center;margin-inline:-.5rem;padding-inline:.5rem;color:inherit}.social-r74__truthline{font-family:var(--font-mono,monospace);font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase}.social-r74__title{max-width:9.5ch;margin:0;font-family:var(--font-display,"Space Grotesk",sans-serif);font-size:clamp(3.65rem,6.8vw,6rem);font-weight:650;letter-spacing:-.04em;line-height:.92;text-wrap:balance}.social-r74__title span{color:var(--sm-orange)}.social-r74__lead{max-width:62ch;margin:2rem 0 0;color:#514a43;font-size:clamp(1.08rem,1.55vw,1.35rem);line-height:1.55}.social-r74__actions{display:flex;flex-wrap:wrap;gap:.9rem;margin-top:2.2rem}.social-r74__button{display:inline-flex;min-height:52px;align-items:center;justify-content:space-between;gap:1.25rem;padding:.9rem 1.25rem;border:1px solid var(--sm-ink);color:var(--sm-ink);font-size:.96rem;font-weight:800;line-height:1.15;text-decoration:none;transition:transform .18s ease-out,background-color .18s ease-out,color .18s ease-out,box-shadow .18s ease-out}.social-r74__button svg,.social-r74__related svg,.social-r74__text-link svg{width:1.1rem;height:1.1rem;flex:0 0 auto;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round;transition:transform .18s ease-out}.social-r74__button--primary{background:var(--sm-orange);box-shadow:5px 5px 14px rgba(24,19,15,.22)}.social-r74__button--secondary{background:transparent}.social-r74__button:hover{transform:translateY(-3px)}.social-r74__button:hover svg,.social-r74__related a:hover svg,.social-r74__text-link:hover svg{transform:translateX(4px)}.social-r74__button--primary:hover{color:var(--sm-white);background:var(--sm-ink);box-shadow:7px 7px 18px rgba(255,85,0,.28)}.social-r74__button--secondary:hover{background:var(--sm-white)}.social-r74__truthline{max-width:64ch;margin:2.2rem 0 0;color:var(--sm-muted);line-height:1.6}.social-r74__desk{position:relative;z-index:1;padding:clamp(1.1rem,2vw,1.7rem);border:1px solid rgba(246,240,230,.18);border-radius:10px;color:var(--sm-white);background:radial-gradient(circle at 72% 24%,rgba(255,85,0,.16),transparent 32%),linear-gradient(145deg,#201a16,#110f0d 70%);box-shadow:1.25rem 1.25rem 0 rgba(255,85,0,.82),0 2rem 5rem rgba(24,19,15,.28);isolation:isolate}.social-r74__desk:before{content:"";position:absolute;inset:0;z-index:-1;border-radius:inherit;background-image:linear-gradient(rgba(246,240,230,.04) 1px,transparent 0),linear-gradient(90deg,rgba(246,240,230,.04) 1px,transparent 0);background-size:2.5rem 2.5rem;mask-image:linear-gradient(180deg,black,transparent 92%)}.social-r74__approval,.social-r74__brief-meta,.social-r74__desk-head,.social-r74__week{font-family:var(--font-mono,monospace)}.social-r74__desk-head{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-bottom:1rem;border-bottom:1px solid var(--sm-line-light);font-size:.68rem;font-weight:700;letter-spacing:.09em;text-transform:uppercase}.social-r74__live{display:inline-flex;align-items:center;gap:.55rem;color:#cfc5bb}.social-r74__live i{width:.5rem;height:.5rem;border-radius:50%;background:var(--sm-orange);box-shadow:0 0 0 .3rem rgba(255,85,0,.12)}.social-r74__week{position:relative;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:1px;margin-top:1.25rem;overflow:hidden;border:1px solid var(--sm-line-light);background:var(--sm-line-light)}.social-r74__week>div{display:grid;min-height:82px;align-content:space-between;gap:1rem;padding:.8rem;color:#a99f96;background:rgba(23,19,16,.84)}.social-r74__week>div.is-active{color:var(--sm-ink);background:var(--sm-orange)}.social-r74__week b,.social-r74__week span{font-size:.61rem;letter-spacing:.08em}.social-r74__week b{font-weight:700}.social-r74__week-signal{position:absolute;top:0;bottom:0;width:2px;background:var(--sm-white);box-shadow:0 0 18px rgba(255,250,242,.65);animation:social-r74-scan 8s cubic-bezier(.22,1,.36,1) infinite}.social-r74__brief-card{margin-top:1.25rem;padding:clamp(1.25rem,2.3vw,2rem);border:1px solid var(--sm-line-light);border-radius:0;background:#1b1714}.social-r74__brief-meta{display:flex;justify-content:space-between;gap:1rem;color:#afa59c;font-size:.65rem;letter-spacing:.08em;text-transform:uppercase}.social-r74__brief-title{max-width:22ch;margin:1.6rem 0 2rem;font-family:var(--font-display,"Space Grotesk",sans-serif);font-size:clamp(1.55rem,2.8vw,2.6rem);font-weight:650;letter-spacing:-.035em;line-height:1.04;text-wrap:balance}.social-r74__brief-checks{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--sm-line-light);border-bottom:1px solid var(--sm-line-light)}.social-r74__brief-checks span{display:inline-flex;min-height:44px;align-items:center;gap:.42rem;padding:.65rem .7rem;color:#d9d0c7;font-family:var(--font-mono,monospace);font-size:.68rem;line-height:1.35}.social-r74__brief-checks span+span{border-left:1px solid var(--sm-line-light)}.social-r74__brief-checks svg,.social-r74__deliverables svg{width:1rem;height:1rem;flex:0 0 auto;fill:none;stroke:var(--sm-orange);stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.social-r74__approval{display:grid;grid-template-columns:1fr 1.2fr auto;gap:1px;margin-top:1.25rem;border:1px solid var(--sm-line-light);background:var(--sm-line-light)}.social-r74__approval>div{display:grid;gap:.35rem;padding:.8rem;background:rgba(23,19,16,.9)}.social-r74__approval span{color:#9e958d;font-size:.6rem;letter-spacing:.09em;text-transform:uppercase}.social-r74__approval strong{font-size:.76rem}.social-r74__approval .social-r74__stamp{display:grid;place-items:center;color:var(--sm-ink);background:var(--sm-orange);font-size:.62rem;font-weight:800;letter-spacing:.08em;text-align:center}.social-r74__desk-note{margin:.9rem 0 0;color:#aaa097;font-size:.72rem;line-height:1.5}@keyframes social-r74-scan{0%,10%{left:0;opacity:0}16%{opacity:1}84%{opacity:1}90%,to{left:calc(100% - 2px);opacity:0}}.social-r74__boundaries,.social-r74__channels,.social-r74__cta,.social-r74__definition,.social-r74__faq,.social-r74__measurement,.social-r74__related,.social-r74__scope,.social-r74__system{padding-inline:max(1rem,calc((100vw - 1200px) / 2))}.social-r74__definition{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(2rem,7vw,8rem);padding-block:clamp(5rem,9vw,9rem);border-top:1px solid var(--sm-line);border-bottom:1px solid var(--sm-line);background:var(--sm-white)}.social-r74__boundaries h2,.social-r74__cta h2,.social-r74__definition h2,.social-r74__faq h2,.social-r74__scope h2,.social-r74__section-intro h2{margin:0;font-family:var(--font-display,"Space Grotesk",sans-serif);font-weight:650;letter-spacing:-.04em;line-height:.98;text-wrap:balance}.social-r74__definition h2{max-width:12ch;font-size:clamp(2.2rem,4.5vw,4.4rem)}.social-r74__answer{max-width:34ch;margin:0;font-size:clamp(1.45rem,2.5vw,2.25rem);font-weight:600;letter-spacing:-.025em;line-height:1.28}.social-r74__measurement,.social-r74__system{padding-block:clamp(5.5rem,9vw,9rem);color:var(--sm-white);background:var(--sm-carbon)}.social-r74__section-intro{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(2rem,7vw,8rem);align-items:end;margin-bottom:clamp(3rem,6vw,6rem)}.social-r74__section-intro h2{max-width:11ch;font-size:clamp(2.8rem,6vw,5.8rem)}.social-r74__boundaries>div:first-child>p,.social-r74__cta>div>p,.social-r74__faq-intro>p,.social-r74__scope-copy>p,.social-r74__section-intro p{max-width:58ch;margin:0;font-size:clamp(1rem,1.35vw,1.18rem);line-height:1.65}.social-r74__section-intro>p{color:#c6bdb4}.social-r74__workflow{margin:0;padding:0;list-style:none;border-top:1px solid var(--sm-line-light)}.social-r74__workflow li{position:relative;display:grid;grid-template-columns:5rem minmax(0,1fr) 1.25rem;gap:clamp(1rem,3vw,3rem);align-items:center;min-height:126px;padding:1.5rem 0;border-bottom:1px solid var(--sm-line-light)}.social-r74__workflow-index{color:var(--sm-orange-soft);font-family:var(--font-mono,monospace);font-size:.72rem}.social-r74__workflow li>div{display:grid;grid-template-columns:.55fr 1.45fr;gap:clamp(1rem,4vw,5rem);align-items:center}.social-r74__workflow h3{margin:0;font-family:var(--font-display,"Space Grotesk",sans-serif);font-size:clamp(1.65rem,3vw,3rem);letter-spacing:-.035em}.social-r74__workflow p{max-width:58ch;margin:0;color:#bfb6ad;line-height:1.65}.social-r74__workflow-state{width:.8rem;height:.8rem;border:1px solid var(--sm-orange);border-radius:50%;transition:background-color .18s ease-out,box-shadow .18s ease-out}.social-r74__workflow li:hover .social-r74__workflow-state{background:var(--sm-orange);box-shadow:0 0 0 .45rem rgba(255,85,0,.14)}.social-r74__channels{padding-block:clamp(5.5rem,9vw,9rem);background:var(--sm-paper)}.social-r74__section-intro--paper>p{color:var(--sm-muted)}.social-r74__channel-table{border-top:1px solid var(--sm-ink)}.social-r74__channel-head,.social-r74__channel-row{display:grid;grid-template-columns:.55fr .9fr 1.5fr 1.25fr;gap:clamp(1rem,2vw,2rem);align-items:start}.social-r74__channel-head{padding:1rem 0;border-bottom:1px solid var(--sm-line);color:var(--sm-muted);font-family:var(--font-mono,monospace);font-size:.65rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.social-r74__channel-row{padding:1.5rem 0;border-bottom:1px solid var(--sm-line)}.social-r74__channel-row strong{font-family:var(--font-display,"Space Grotesk",sans-serif);font-size:1.2rem;letter-spacing:-.025em}.social-r74__channel-row span{color:#5f5750;line-height:1.55}.social-r74__scope{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(3rem,8vw,8rem);padding-block:clamp(5.5rem,9vw,9rem);border-top:1px solid var(--sm-line);background:var(--sm-white)}.social-r74__boundaries h2,.social-r74__cta h2,.social-r74__faq h2,.social-r74__scope h2{max-width:11ch;font-size:clamp(2.7rem,5.5vw,5.4rem)}.social-r74__scope-copy>p{margin-top:1.8rem;color:var(--sm-muted)}.social-r74__text-link{display:inline-flex;min-height:44px;align-items:center;gap:.7rem;margin-top:2rem;color:var(--sm-ink);font-weight:800;text-decoration-thickness:1px}.social-r74__deliverables{margin:0;padding:0;list-style:none;border-top:1px solid var(--sm-ink)}.social-r74__deliverables li{display:grid;grid-template-columns:1.2rem 1fr;gap:1rem;align-items:center;min-height:72px;padding:1rem 0;border-bottom:1px solid var(--sm-line);font-weight:700}.social-r74__signal-bands{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--sm-line-light);border-bottom:1px solid var(--sm-line-light)}.social-r74__signal-bands article{min-height:310px;padding:clamp(1.5rem,3vw,3rem)}.social-r74__signal-bands article+article{border-left:1px solid var(--sm-line-light)}.social-r74__signal-bands span{color:var(--sm-orange-soft);font-family:var(--font-mono,monospace);font-size:.68rem;letter-spacing:.09em;text-transform:uppercase}.social-r74__signal-bands h3{max-width:12ch;margin:5rem 0 1rem;font-family:var(--font-display,"Space Grotesk",sans-serif);font-size:clamp(1.55rem,2.5vw,2.35rem);letter-spacing:-.035em;line-height:1.05}.social-r74__signal-bands p{margin:0;color:#bdb4ab;line-height:1.65}.social-r74__boundaries{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(3rem,8vw,8rem);padding-block:clamp(5.5rem,9vw,9rem);background:var(--sm-paper)}.social-r74__boundaries>div:first-child>p{margin-top:1.8rem;color:var(--sm-muted)}.social-r74__boundary-grid{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--sm-line)}.social-r74__boundary-grid article{padding:clamp(1.4rem,3vw,2.5rem)}.social-r74__boundary-grid article+article{border-left:1px solid var(--sm-line);background:var(--sm-white)}.social-r74__boundary-grid h3{margin:0 0 2rem;font-family:var(--font-display,"Space Grotesk",sans-serif);font-size:1.45rem;letter-spacing:-.03em}.social-r74__boundary-grid ul{margin:0;padding:0;list-style:none}.social-r74__boundary-grid li{padding:.9rem 0;border-top:1px solid var(--sm-line);line-height:1.5}.social-r74__related{display:flex;align-items:center;justify-content:space-between;gap:2rem;padding-block:2.5rem;border-top:1px solid var(--sm-line);border-bottom:1px solid var(--sm-line);background:var(--sm-white)}.social-r74__related p{margin:0;color:var(--sm-muted)}.social-r74__related>div{display:flex;flex-wrap:wrap;gap:1rem 2.5rem}.social-r74__related a{display:inline-flex;min-height:44px;align-items:center;gap:.65rem;color:var(--sm-ink);font-weight:800}.social-r74__faq{display:grid;grid-template-columns:.82fr 1.18fr;gap:clamp(3rem,8vw,8rem);padding-block:clamp(5.5rem,9vw,9rem);background:var(--sm-paper)}.social-r74__faq-intro>p{margin-top:1.8rem;color:var(--sm-muted)}.social-r74__faq-list{border-top:1px solid var(--sm-ink)}.social-r74__faq-list details{border-bottom:1px solid var(--sm-line)}.social-r74__faq-list summary{display:grid;grid-template-columns:1fr 1.2rem;gap:1rem;align-items:center;min-height:76px;padding:1rem 0;cursor:pointer;font-weight:800;list-style:none}.social-r74__faq-list summary::-webkit-details-marker{display:none}.social-r74__faq-list summary i{position:relative;width:1rem;height:1rem}.social-r74__faq-list summary i:after,.social-r74__faq-list summary i:before{content:"";position:absolute;top:50%;left:0;width:100%;height:1px;background:var(--sm-ink);transition:transform .18s ease-out}.social-r74__faq-list summary i:after{transform:rotate(90deg)}.social-r74__faq-list details[open] summary i:after{transform:rotate(0deg)}.social-r74__faq-list details p{max-width:70ch;margin:-.3rem 2.5rem 1.5rem 0;color:var(--sm-muted);line-height:1.7}.social-r74__cta{display:grid;grid-template-columns:1fr auto;gap:clamp(3rem,8vw,8rem);align-items:end;padding-block:clamp(5rem,8vw,8rem);color:var(--sm-white);background:radial-gradient(circle at 90% 20%,rgba(255,85,0,.2),transparent 28%),var(--sm-carbon)}.social-r74__cta h2{max-width:13ch}.social-r74__cta>div>p{margin-top:1.8rem;color:#c4bbb2}.social-r74__cta .social-r74__button{min-width:min(100%,280px)}@media (max-width:1100px){.social-r74__hero{grid-template-columns:1fr;min-height:auto;padding-top:8.5rem}.social-r74__hero-copy{max-width:760px}.social-r74__desk{width:min(100% - 2rem,820px);margin-inline:auto}.social-r74__boundaries,.social-r74__definition,.social-r74__faq,.social-r74__scope,.social-r74__section-intro{grid-template-columns:1fr}.social-r74__boundaries h2,.social-r74__definition h2,.social-r74__faq h2,.social-r74__scope h2,.social-r74__section-intro h2{max-width:14ch}.social-r74__section-intro{align-items:start}}@media (max-width:760px){.social-r74__hero{gap:3.5rem;padding:7.2rem 1rem 5rem;background:var(--sm-paper)}.social-r74__hero:after{left:1rem}.social-r74__hero-copy{padding-left:.8rem}.social-r74__crumbs{margin-bottom:2rem}.social-r74__title{max-width:10ch;font-size:clamp(3.2rem,15.5vw,4.7rem)}.social-r74__lead{font-size:1.05rem}.social-r74__actions{display:grid}.social-r74__button{width:100%}.social-r74__truthline{font-size:.62rem}.social-r74__desk{width:calc(100% - .8rem);padding:.85rem;border-radius:10px;box-shadow:.6rem .6rem 0 rgba(255,85,0,.82),0 1.5rem 3rem rgba(24,19,15,.22)}.social-r74__desk-head{align-items:flex-start}.social-r74__week>div{min-height:64px;padding:.55rem .35rem}.social-r74__week b{overflow:hidden;font-size:.48rem;text-overflow:ellipsis}.social-r74__brief-meta{display:grid}.social-r74__brief-title{margin-block:1.25rem;font-size:1.55rem}.social-r74__brief-checks{grid-template-columns:1fr}.social-r74__brief-checks span+span{border-top:1px solid var(--sm-line-light);border-left:0}.social-r74__approval{grid-template-columns:1fr 1fr}.social-r74__approval .social-r74__stamp{grid-column:1/-1;min-height:42px}.social-r74__boundaries,.social-r74__channels,.social-r74__cta,.social-r74__definition,.social-r74__faq,.social-r74__measurement,.social-r74__related,.social-r74__scope,.social-r74__system{padding-inline:1rem}.social-r74__workflow li{grid-template-columns:2rem minmax(0,1fr) .8rem;gap:.75rem;min-height:0;padding:1.4rem 0}.social-r74__workflow li>div{grid-template-columns:1fr;gap:.5rem}.social-r74__workflow h3{font-size:1.5rem}.social-r74__channel-head{display:none}.social-r74__channel-row{grid-template-columns:1fr;gap:.55rem;padding:1.5rem 0}.social-r74__channel-row span:before{display:block;margin-bottom:.2rem;color:var(--sm-muted);font-family:var(--font-mono,monospace);font-size:.6rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.social-r74__channel-row span:first-of-type:before{content:"Primary role"}.social-r74__channel-row span:nth-of-type(2):before{content:"Useful for"}.social-r74__channel-row span:nth-of-type(3):before{content:"Avoid"}.social-r74__boundary-grid,.social-r74__signal-bands{grid-template-columns:1fr}.social-r74__signal-bands article{min-height:0;padding:2rem 0}.social-r74__signal-bands article+article{border-top:1px solid var(--sm-line-light);border-left:0}.social-r74__signal-bands h3{max-width:18ch;margin-top:2.5rem}.social-r74__boundary-grid article+article{border-top:1px solid var(--sm-line);border-left:0}.social-r74__related{align-items:flex-start;flex-direction:column}.social-r74__related>div{display:grid}.social-r74__cta{grid-template-columns:1fr;align-items:start}}@media (prefers-reduced-motion:reduce){.social-r74 *,.social-r74 :after,.social-r74 :before{scroll-behavior:auto!important;animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}.social-r74__week-signal{left:50%;opacity:.55}}